Disney Ends ESPN Bet Venture, Signs Multiyear DraftKings Deal
#disney #sports_betting #draftkings #espn #media
Disney exits ESPN Bet and inks a multiyear DraftKings deal to power ESPN betting across its networks.
**Penn Entertainment, Inc.** is a leading American company specializing in integrated entertainment, casino gaming, sports content, and online sports betting. Founded in 1972 by Peter Carlino as Penn National Race Course in Grantville, Pennsylvania, it started as a horse racing operator and has since evolved into a diversified entertainment powerhouse with a significant presence across the United States[1][2][6]. The company went public in 1994, enabling accelerated growth through acquisitions and expansion. Key milestones include acquiring Charles Town Races in 1997, Hollywood Casino Corporation in 2003, and Argosy Gaming Company in 2008, which broadened its casino portfolio and geographic reach[1][5]. In 2010, it rebranded as Penn National Gaming, reflecting its shift beyond horse racing into broader gaming and entertainment sectors. PENN further capitalized on emerging markets by entering sports betting in 2018 following the repeal of PASPA, the federal sports betting ban. A pivotal partnership with Barstool Sports in 2020 leveraged Barstool’s strong brand and audience to expand PENN’s online sports betting and iGaming platforms. Reflecting this strategic evolution, the company rebranded again in 2022 as PENN Entertainment to emphasize its broader entertainment and digital content focus[1][2][6]. Today, PENN operates 43 properties across 20 states under brands such as Hollywood Casino, Ameristar, Boomtown, and L’Auberge. Its business segments span regional casinos, racetracks, online sports betting, and iCasino operations through theScore BET and ESPN Bet brands, following a major $2 billion ESPN licensing deal in 2023. PENN also owns Score Media, a Canadian digital media firm, positioning itself uniquely at the intersection of gaming and sports content[2][6]. With over 23,000 employees and headquartered in Wyomissing, Pennsylvania, PENN continues to innovate by combining traditional gaming with cutting-edge onlin
#disney #sports_betting #draftkings #espn #media
Disney exits ESPN Bet and inks a multiyear DraftKings deal to power ESPN betting across its networks.